2014 Marks 50 Years Of Support for Australian Breastfeeding Mums - Peachymama

2014 Marks 50 Years Of Support for Australian Breastfeeding Mums

February 13, 2014

2014 Marks 50 Years Of Support for Australian Breastfeeding Mums

This year we salute the Australian Breastfeeding Association (ABA) which is celebrating its 50th birthday – half a century of promoting breastfeeding providing assistance to mums struggling with nursing issues.

A Time of Struggle

While so many things were beginning to change in the 60s young mothers were facing a struggle of their own. Finding help when faced with breastfeeding problems was almost non-existent, so in 1964 a group of six Melbourne mums joined forces and founded what was then known as the Nursing Mothers’ Association.

There are so many common challenges associated with breastfeeding and many hospitals at the time had turned to infant formula as an easy solution. Of course there were still mothers out there who wanted to provide their babies with mother’s milk. ABA founder Mary Paton said “I was acutely aware of the lack of breastfeeding information available in 1962 when I was unable to adequately nurse my firstborn, Brigid.” Because of this she joined forces with five other Melbourne mothers in the same boat and decided to help provide not only support for young mothers but to also find the information they needed to have success at breastfeeding.

Resource and Facts

The women put together evidence-based information in hand with a place for mothers to meet and support each other in their breastfeeding efforts. They worked with medical and scientific experts so that all the information they shared was supported by scientific evidence.

Breastfeeding Association

“Research shows that more than 90 per cent of Australian mothers want to breastfeed so it is just as important now as in 1964 to offer mothers help and support so they can breastfeed for as long as they would like to,” says current ABA President Rachel Fuller.

Volunteer Counselors and Educators

Of course reading a book and trying to apply what is seen in diagrams cannot be matched to the support and guidance provided by the 1100 volunteer breastfeeding counselors and educators. They are certified in Breasting education and provide one on one assistance to help mother and baby breastfeed comfortably and effectively. In fact in her early days Mrs. Paton travelled all the way to Altona to lead a group. There is also mother to mother and community support.

At Peachymama, we join in the celebrations and continue to design and make breastfeeding clothes and in our own way, support the Australian breastfeeding community.

 


Leave a comment

Comments will be approved before showing up.


Also in Motherhood, parenting and stuff women talk about

Tips for Busy Breastfeeding Mums

August 17, 2018

 Tips for Busy Breastfeeding Mums

Here are some of the top tips we have gotten from experienced breastfeeding mums to help your breastfeeding journey be a successful one.
Read More
Why Second Babies Aren't Always Easier

August 10, 2018

Why Second Babies Aren't Always Easier

These are just some of the “fun” little surprises you can expect with baby #2 on the way..
Read More
Putting Together A Special Occasion Breastfeeding Outfit

August 03, 2018

Putting Together A Special Occasion Breastfeeding Outfit

Here are our top tips on how new mums can piece together a stylish, on-trend outfit that won’t look like it’s breastfeeding attire, and one that will have heads turning whenever you walk into a room.
Read More
Size Guide

The sizing & fit of Peachymama nursing clothes are specially designed for you and your ‘after baby’ body so that if you were say, an AU/UK ’S’ (8-10) before, you’ll most likely be the same now in Peachymama sizing.

Find out for yourself

Wrap the measuring tape around the fullest part of your bust, waist and hips. When measuring your bust we recommend you wear your nursing bra. 

    TOPS & DRESSES

    PEACHYMAMA SIZE XS S M L
    AU/UK SIZE XS S M L
    AU/UK SIZE 8-10 10-12 12-14 14-16
    US SIZE XXS XS S M
    US SIZE 6-8 8-10 10-12 12-14
    CM IN CM IN CM IN CM IN
    BUST 89-94 35-37 94-99 37-39 99-104 39-41 104-109 41-43
    WAIST 66-72 26-28 72-76 28-30 76-81 30-32 81-86 32-34
    HIPS 91-97 36-38 97-102 38-40 102-107 40-42 107-112 42-44

     

    PANTS & JEANS

    PEACHYMAMA SIZE XS S M L
    AU/UK SIZE XS S M L
    AU/UK SIZE 8-10 10-12 12-14 14-16
    US SIZE XXS XS S M
    US SIZE 6-8 8-10 10-12 12-14
    CM IN CM IN CM IN CM IN
    WAIST 66-72 26-28 72-76 28-30 76-81 30-32 81-86 32-34
    HIPS 91-97 36-38 97-102 38-40 102-107 40-42 107-112 42-44
    FRONT RISE 28 11 29 11 1/2 30 11 3/4 31 12
    INSIDE LEG 76 30 77 30 1/3 78 30 2/3 79 31

    * 'Inside Leg' is the measurement that indicates the pant's length.
    ** The 'Front Rise' is the measurement from your crotch to your belly button.