Our Story

Be free to breastfeed in clothes you love!

Peachymama® is Australia's post-pregnancy, nursing wear specialist.

Before Peachymama®, maternity brands thought it was a good idea for their maternity clothes to double as nursing wear. We all get that they’re trying to promote value for money here, but we all know what’s going to be missing after baby’s born.

The bump.

Now all that extra fabric that was so useful in pregnancy, just kinda hangs there.

Then one day a fashion designer turned singer-songwriter, who’d recently had her baby and was breastfeeding like crazy, decided to make her own clothes for her new, after-baby body.

“I decided it was time to design clothes specifically for breastfeeding that look great, feel good and make it easy and discrete to feed anywhere.”

She simply wanted new season styles with a clever, hidden nursing function so she could go out looking amazing and not have to be concerned about breastfeeding in public.

Turns out, all the other mothers around her wanted the same thing.

“…it has significantly reduced my anxiety about needing to feed while out as a FTM.” - Amy M. (Peachymama Customer Review, July 2021)

And so Peachymama® was born, the only nursing wear brand that begins its designs with the unique shape of a woman’s after-baby body.

It’s a garment that has just the right balance of style and function, making it one of the few ‘baby-era’ items still being worn by Peachymama customers long after they’ve finished breastfeeding.

And we think that’s great value for money.

Want to give us a try? Why not see what other mums have to say about us first… [Read Reviews]

Search our shop