The Evolution of Maternity Fashion: From Function to Fashion-Forward

As professional copywriting journalists, we've observed how maternity fashion has evolved over time. From its functional beginnings to today's fashion-forward styles, the transformation of maternity clothing is truly remarkable. In this section, we will explore the history and development of maternity fashion, highlighting the key changes that have occurred over the years.

Maternity Fashion

Maternity clothing has come a long way from its humble origins. In the early days, it was all about functionality, as expectant mothers needed clothing that could accommodate their growing bump while keeping them comfortable.
However, as fashion trends evolved, so did maternity wear. Today, maternity fashion is all about embracing the latest styles and trends while still prioritizing comfort and functionality.

At the heart of this evolution is the desire to help women look and feel their best during pregnancy. From maternity dresses to tops, pants, and leggings, there are now countless options for expectant mothers to choose from.

As we explore the history of maternity fashion, we'll also take a look at the current state of the industry in Australia and highlight some of the key players in the market.

So, whether you're an expectant mother looking for the latest styles in maternity wear or simply interested in the evolution of fashion over time, this section is for you. Join us on a journey through the history of maternity fashion, and discover how this once-functional clothing has transformed into a fashion-forward industry that helps women feel confident and stylish throughout their pregnancy.

The Functional Origins of Maternity Clothing

Maternity fashion has evolved over time, as we discovered in the previous section. But where did it all begin? Well, it all started with function. Expectant mothers needed clothing that accommodated their changing bodies and provided comfort during a time when comfort was hard to come by.

The first maternity clothes were simply oversized, flowing garments designed to fit women during pregnancy. However, as fashion evolved, so did maternity clothing. In the 18th century, maternity corsets were introduced to help support the weight of the growing belly. By the early 20th century, maternity dresses became more fitted and stylish, with designers incorporating new fabrics and styles into their designs.

Today, maternity clothing is designed to meet a range of functions, from keeping women comfortable and supported to allowing for easy breastfeeding after childbirth. Maternity clothing is a staple in every expectant mother's wardrobe, and there are several essential pieces that every woman should have in her collection.

Maternity Essentials

  • Maternity jeans: These are a must-have for any expectant mother. Maternity jeans are designed with a stretchy panel or elastic waistband to accommodate growing bellies.
  • Maternity tops: Choose tops with plenty of room for growth, and that are long enough to cover your bump. Empire waist tops and tops made from stretchy fabrics are good options.
  • Maternity dresses: These come in various styles, from casual to formal, and are designed to fit your growing belly. Opt for dresses made from comfortable fabrics that allow for movement and breathability.
  • Maternity leggings: These are a versatile piece that can be dressed up or down. Look for leggings that have a stretchy panel or elastic waistband that sits comfortably under your belly.

Investing in these essentials will ensure that you have a comfortable and functional maternity wardrobe. But don't be afraid to experiment with different styles and trends to find what works best for you.

In the next section, we will take a journey through the decades and explore the changing styles and trends in maternity clothing.

Maternity Fashion Through the Decades

Maternity fashion has come a long way, evolving with the times and reflecting broader fashion trends. Let's take a journey through the decades and see how maternity wear has transformed over the years.

The 1950s and 1960s

In the 1950s and 1960s, maternity fashion was all about emphasizing the baby bump. Women wore tight-fitting dresses, usually made of stretchy fabrics, to show off their growing bellies. The iconic maternity dress of this era was the "wiggle dress," a form-fitting dress that hugged the curves in all the right places.

maternity dresses

The 1970s

The 1970s brought a shift in maternity fashion, with the rise of bohemian and hippie styles. Loose-fitting, flowing dresses and tops with bold prints and vibrant colours became popular. The maxi dress, a floor-length dress with a more relaxed fit, was a staple of this era.

The 1980s and 1990s

In the 1980s and 1990s, the emphasis was again on showcasing the baby bump, but with a more structured and tailored approach. Maternity dresses and tops with ruching details and wrap designs became popular. Stretchy fabrics remained in vogue, but they were blended with other materials to create a more polished look.

The 2000s and 2010s

The 2000s and 2010s saw the rise of the maternity skinny jean. Maternity pants and leggings made with stretchy, comfortable fabrics were paired with flowing tops and tunics. The emphasis shifted towards comfort while remaining fashion-forward. Maternity clothing lines also began offering more options for pregnant women in the workplace, with stylish and professional suits and blouses.

Throughout the decades, one thing has remained constant: the importance of finding comfortable and functional maternity wear that still allows women to look and feel their best. Whether it's a form-fitting dress from the 1950s or a pair of maternity leggings from the 2010s, maternity fashion has evolved to meet the changing needs and desires of expectant mothers.

Embracing Fashion and Comfort: Modern Maternity Wear

Maternity wear has come a long way since the days of shapeless, unflattering clothing. Today, expectant mothers have a plethora of options to choose from, combining style and comfort like never before.

One of the best things about modern maternity wear is the emphasis on versatility. Many pieces are designed to be worn before, during, and after pregnancy, making them a long-term investment in your wardrobe. From wrap dresses to stretchy tops, these pieces will take you from the first trimester to nursing and beyond.

Another key aspect of modern maternity fashion is the range of styles and silhouettes available. No longer limited to loose and flowy garments, expectant mothers can now flaunt their baby bumps in fitted dresses and tops. High-waisted pants and skirts can also provide support and comfort during pregnancy.

At Peachymama, we understand the importance of fashion and functionality during pregnancy. Our range of maternity clothes offers stylish, comfortable options for expectant mothers. From breastfeeding tops to maternity dresses, we've got you covered for every stage of your pregnancy journey.

The Essentials

When it comes to building your maternity wardrobe, there are a few key essentials to keep in mind. These pieces will form the base of your wardrobe, providing comfort and style throughout your pregnancy:

  • Maternity jeans or leggings
  • A versatile dress that can be dressed up or down
  • A comfortable pair of shoes
  • A stretchy, fitted top or tank
  • A cozy cardigan or jacket

Investing in quality pieces that can be mixed and matched will help you get the most out of your maternity wardrobe while ensuring you always look and feel your best.

Maternity Styling Tips

Styling your maternity wardrobe can be a fun and creative process. Here are some tips to help you make the most of your maternity clothes:

  • Choose pieces that flatter your figure without compromising on comfort
  • Invest in versatile pieces that can be dressed up or down
  • Accessorize with statement jewelry or scarves to add interest to your outfit
  • Don't be afraid to show off your bump in fitted clothing
  • Experiment with different silhouettes and styles to find what works for you

Remember, your pregnancy journey is unique, and your style should reflect that. Embrace your personal style and have fun experimenting with different maternity looks.

Now that you know all about modern maternity fashion, it's time to start building your pregnancy wardrobe. At Peachymama, we're here to help you look and feel your best every step of the way.

Peachymama: A Leading Supplier of Maternity Clothes in Australia

If you're looking for fashionable maternity wear that also prioritizes comfort, look no further than Peachymama. As a trusted online store and supplier of maternity clothes in Australia, Peachymama offers a wide range of stylish and functional options for expectant mothers.

At Peachymama, we understand that finding the right maternity clothes can be a challenge, which is why we provide a variety of styles to suit different stages of pregnancy and different preferences. Our clothes are designed to flatter your changing body, with small details that accommodate a growing bump and make breastfeeding easier.

Our collection of maternity clothes includes everything from dresses and tops to pants and leggings. We offer a range of colors and patterns, so you can find pieces that fit your personal style. Our clothes are made from high-quality, breathable materials that will keep you comfortable throughout your pregnancy.

In addition to our maternity clothes, we also offer a range of nursing tops and dresses, so you can continue to wear our clothes after your baby arrives. Our nursing clothes feature discreet openings that make it easier to breastfeed while out and about.

Shopping for maternity clothes online can be overwhelming, but Peachymama makes it easy. We offer free shipping on all orders over $100 within Australia, and we have a hassle-free return policy if you need to exchange or return an item. Our customer service team is always here to help you with any questions or concerns.

Choose Peachymama for comfortable and stylish maternity wear that will see you through every stage of your pregnancy.

Styling Tips for Maternity Fashion

As your body changes during pregnancy, so does your fashion sense. Dressing for maternity can be challenging, but it's essential to feel comfortable and stylish during this special time. We have compiled some helpful maternity tips to keep you looking and feeling your best.

Choose the Right Silhouettes

When choosing maternity clothes, look for pieces that flatter your new curves. Empire waistlines, A-line dresses, and wrap styles can accommodate your growing belly while creating a flattering silhouette. Avoid tight-fitting clothes that can make you feel uncomfortable and self-conscious.


Accessories can elevate your maternity fashion game. A statement necklace or earrings can draw attention to your face, while scarves or hats can add a touch of glamour to any outfit. Remember to choose accessories that complement your style and outfit.

Invest in the Essentials

Maternity essentials, such as comfortable leggings, nursing bras, and maternity tops, are key pieces that you can mix and match to create different outfits. Don't be afraid to splurge on quality pieces that can serve you beyond pregnancy.

Layer Up

Layering can add depth and interest to your maternity outfits. Try pairing a cardigan or blazer with a dress or top. Not only will it add some warmth, but it can also create a polished look.

Find Inspiration

Thanks to social media, pregnant women today have access to an endless stream of maternity fashion inspiration. Follow fashion bloggers and influencers who showcase their maternity style and adapt their looks to suit your own taste and lifestyle.

With these maternity tips, you can embrace your changing body and feel confident in your fashion choices during pregnancy.

The Future of Maternity Fashion: Trends to Watch

Maternity fashion is an ever-changing and diverse world. As we look ahead to the future of maternity wear, we can expect to see some exciting trends taking shape.


Sustainability is becoming a hot topic in the fashion industry, and maternity wear is no exception. As expectant mothers become more conscious of their carbon footprint, sustainable and eco-friendly maternity wear is likely to become a popular trend.

Gender-Neutral Clothing

Gender-neutral clothing is gaining traction in the fashion world, and we can expect to see more of it in maternity wear soon. With more and more parents embracing gender-neutral parenting, clothing that is suitable for all genders is becoming more important.


Technology is changing the face of maternity wear, with innovative designs and fabrics that offer maximum comfort and support. We can expect to see more smart fabrics that adapt to changes in body temperature and shape, as well as clothing that grows with the wearer using adjustable features.

Bold Prints and Colors

Bold prints and colors are set to make a comeback in maternity wear, offering expectant mothers a chance to express their personalities through their clothing. We can expect to see a range of eye-catching designs and bright colors that are perfect for making a statement.

With these exciting trends on the horizon, the future of maternity fashion looks promising. We can't wait to see what innovative designs and styles will emerge in the coming years.

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